Breaking Into A New Market

We worked with a leading global D2C online language learning platform that offers a 1:1 immersive learning experience tailored to meet the needs of K-12 learners. The client wanted to expand their US market and needed help finding qualified leads.

Localization

Education

Strategy

Research

Time

2 Months

The Problem

Trying to break into a new market without a playbook and limited learnings proved to be a challenge. We worked together with the brand to gather data about what types of creative, copy, and features had higher conversions and impacted lead generation.

Our Solution

In Just 2 Months:

decrease in Average Cost per Lead

in number of leads

+118%

over the monthly goal of trials scheduled

246%

↓245%

We also identified creative, copy, and features that resonated most with their target customers, driving leads that converted at a higher rate.

We conducted extensive research and testing and with new learnings, revamped their digital media strategy for Search, Display, and Facebook to focus on lead generation.

Client Testimonial

“Elle Media’s breadth of paid media expertise, ranging from Google and Bing to Facebook and YouTube, enabled us to extend our reach across multiple platforms and 100+ countries. Their team possesses an excellent understanding of the digital media landscape and the specific marketing needs associated with international paid media.”