Growth Marketing Lead

Fully Remote

About the company

EMW3 is a full-service growth accelerator for brands with a culture of innovation and craftsmanship. With exclusive partnerships across integrated marketing channels and strategic practices via tech/dev & data resources, EMW3 helps brands across various industries at all stages to maximize their ROI and achieve exponential growth.

EMW3 is founded on the passion of uniting digital marketing expertise and has been evolving into a growth incubator to facilitate the growth of professional individuals and business partners. EMW3 consists of best-in-class team members with an average of over 9 years of industry experience across top media spend clients and specializes in media testing, analytics, optimization & growth, creative design, UI/UX, branding & positioning, and community management for businesses across various industries weaving through Web 2.0 and Web 3.0 ecosystems.

Responsibilities

  • Create and oversee overall strategy for budget spending, sales forecast, promotion planning, & ROI tracking; evaluate clients’ business performance with Google Analytics, Amplitude, Shopify Analytics etc., and propose solutions to grow business sales, ROAS, online traffic, website conversion rates etc.

  • Conduct comprehensive Market Research using Google Trend, Google Keywords Planner, Similarweb.com, Spyfu etc. to create marketing plans and advertising schedules.

  • Monitor competitors’ pricing, offers, product content & keywords, search ranking, and reviews etc. with Google/Bing Auction Insights, SEMRush etc. to identify advantages and disadvantages, and obtain ideas to improve products and marketing strategy.

  • Monitor and analyze the performance of ad campaigns in advertising platforms such as Google, Facebook, Bing, Pinterest, YouTube, & TikTok, etc., and lead channel specialists to execute on optimization strategies.

  • Determine cross-channel strategies and testings to improve advertising metrics.

  • Conduct budget projection and pacing management to ensure all ad campaigns are running per schedule.

  • Analyze sales & performance data of the products with Excel Pivot Table to understand the best and worst performing SKUs/ Product Categories.

  • Optimize website and product content to ensure product information accurately presents the products and meets criteria for promotional channels, carry out A/B Tests on the UI/UX content change with tools such as AB Tasty & Google Optimize.

  • Utilize customer online conversion events data to segment different audience groups with Google Analytics, Facebook Audience Manager etc., adjust strategies accordingly, smoothing the purchase journey, increasing the AOV (average order value) and LTV (lifetime value) of customers.

Requirements

  • Bachelor's degree minimum, master’s degree a plus

  • 5+ years managing paid media planning & buying including Google SEM or paid social

  • Experience managing a team is a plus

  • Excellent written and verbal communication skills

  • Experience distilling client goals into specific tasks that are prioritized, executed, and measured

Perks

Work From Anywhere

Flexible Time Off

Summer Fridays

Employee Fitness Activities

Annual Company Events

In-House Training Programs

Apply

Think you are a good fit? Send us your resume and a short description of why you’re interested in the position to info@elle-media.com.