Identifying and Resonating with Customers

EMW3 partnered with an online boutique that curated collections from independent, women-owned businesses around the globe. They specialize in finding handcrafted products from heritage brands made for women, by women. Their business shines a spotlight on designers and helps them break into North America.

Positioning

Fashion

Branding

Personalization

Project Time

6 Months

The Problem

After launching the business with over a hundred brands, this boutique needed help connecting the large assortment of products to the right customers. They needed a partner to help identify the right target audiences and distinguish them from a saturated fashion/retail market.

Our Solution

Over a 6 months period vs. Previous Year:

↑100%

increase in ROAS

↑445%

↑900%+

increase in sales

increase in orders

We started off with unifying brand positioning to appeal to customers who resonate with the brand's vision. From there, we segmented the large catalog of products based on a long list of factors including category, pricepoint, inventory, conversion rate, ROI, and more to match customers to the right product lines better. Within a few weeks, we saw rapid and sustained growth.

Client Testimonial

“They are like fantastic problem-solver, who can always think outside-the-box and come up with these cool ideas to promote our brand just like solving puzzles.”