Maximizing ROI during Black Friday
This innovative, home gardening brand creates design-focused and long-lasting gardening products for avid gardeners and hobbyists alike. Their proprietary materials prevent the leaching of metals and toxins into crops so you can harvest from your home garden worry-free.
Gardening
Strategy
Marketing
The Problem
Despite being an emerging leader in the home gardening space, our client was only seeing a mediocre lift during major holiday sales. This brand wanted help maximizing its ROI during Black Friday and Cyber Monday without sacrificing margins.
Our Solution
Black Friday Cyber Monday Promotion vs. Previous Year:
↑20%
increase in Conversion Rates
↑32%
↑50%
increase in AOV of new customers
increase in Revenue
EMW3 took a three-prong approach – We focused on attracting potential buyers well ahead of the peak holiday season to nurture them so they are ready to convert. We also identified underutilized marketing channels to reach new target markets. Lastly, we redistribute ad spending across digital channels to diversify revenue streams and create a stronger media mix.
