Unlocking Revenue Potential From New Email Subscribers
We worked with a leading technology brand who designs high end products for pets. From feeders and fountains, to toys and furniture, their mission is to create products that help elevate everyday pet products that address needs for both the pet and pet owner.
Customer Retention
CRM
The Problem
Our client was seeing a decrease in revenue from email despite increases in email sign ups. In addition, we wanted to find ways to reduce their unsubscribe rate which was higher than industry averages.
Our Solution
increase in revenue
↑39%
decrease in unsubscribe rates
increase in remain attributed revenue
↓25%
↑52%
EMW3 saw an opportunity to increase the amount of revenue coming from welcome and exit flows because we knew that the customer base was highly price sensitive. We tested variations of discounts in both the welcome/exit pop up forms and subsequent email flows, modified it’s cadence and reduced lowest performing touches to help drive more engagement, revenue per receipt, and decrease in unsubscribes from new customers.
