breaking into a new market
We worked with a leading global D2C online language learning platform that offers a 1:1 immersive learning experience tailored to meet the needs of K-12 learners. The client wanted to expand their US market and needed help finding qualified leads.
Time
2 months
The Problem
Trying to break into a new market without a playbook and limited learnings proved to be a challenge. We worked together with the brand to gather data about what types of creative, copy, and features had higher conversions and impacted lead generation.
Our Solution
In just 2 months, we achieved 245% decrease in Average Cost per Lead, 246% increase in number of leads, and 118% increase in over the monthly goal of trials scheduled.
We conducted extensive research and testing and with new learnings, revamped their digital media strategy for Search, Display, and Facebook to focus on lead generation. We also identified creative, copy, and features that resonated most with their target customers, driving leads that converted at a higher rate.
Growth Highlights within 5 Months of Partnership
With 5% ad spend increase on Google, client received a 65% increase in number of leads PoP, 510% increase in CTR and +2390% in Conversion Rate, and CPA dropped 36%.
Search + GDN:
*Data: July - Dec 2022, compared with Jan - June 2022
Non-Brand Search Campaign Only - Incrementality Growth:
Client Testimonial
“Elle Media’s breadth of paid media expertise, ranging from Google and Bing to Facebook and YouTube, enabled us to extend our reach across multiple platforms and 100+ countries. Their team possesses an excellent understanding of the digital media landscape and the specific marketing needs associated with international paid media.”
