Data is king
Our client is a leading global financial technology company, is on a mission to empower international students pursuing higher education in the United States and Canada with accessible financial aid options. With a strong presence in dozens of countries, they are committed to making dreams of education a reality for aspiring scholars worldwide.
The Problem
The client faced unique challenges in lead generation and conversion rates. Their cost per lead was a significant concern, and only 59% of leads met the desired quality standards. The company set ambitious goals to reduce the cost per lead, increase lead quality, and significantly amplify high-value leads to fuel revenue growth. As a company dealing with vast amounts of end data that often lags months behind lead collection, they needed a partner who could masterfully navigate the complexity of marketing in diverse markets.
Our Solution
We delivered 140% increase in high value app start amount, 31% increase in high value percentage, and 48% decrease in cost per high value app start.
EMW3 embraced the challenge and developed a comprehensive strategy for the client. We built data solutions, combining channel data with key loan disbursement data from SalesForce. We then got to work on meticulously optimizing the channel mix, ensuring maximum effectiveness and cost efficiency across all 9 managed channels. Recognizing the essence of localized marketing, we tailored campaigns to resonate with diverse cultures and languages, making connections with local audiences seamless. Our focus on data-driven decision-making and A/B testing allowed us to refine individual marketing channels and enhance their performance. The collaboration yielded astounding results. EMW3's strategic approach led to an impressive decrease in the cost per lead, enabling the client to utilize their marketing budget more effectively. The lead quality soared, resulting in elevated conversion rates and successful customer acquisition. Along with top-of-funnel KPI progress, the end result of remarkable revenue spoke volumes to the resounding success of EMW3's data-driven marketing solutions. The triumphant partnership continues to inspire success and pave the way for brighter futures in education.
Grew Clients Funded Loan Amount and Improved Ad Efficiency in 3-months of Partnership
538% higher volume in approved Loan amount
91% reduction in average cost per acquisition
230% increase in qualified leads
Growth Amplified by End-to-end Iterative Design Process
Elevated User-Centric Creative Strategy
Adding more branding elements throughout ad creatives for better brand recognition and recall
Personalizing visuals and models based on target audience to connect more deeply with potential customers
Running ongoing tests to identify the best positioning & creative combo for stronger engagement
