maximizing ROI during black friday
This innovative, home gardening brand creates design-focused and long-lasting gardening products for avid gardeners and hobbyists alike. Their proprietary materials prevent the leaching of metals and toxins into crops so you can harvest from your home garden worry-free.
The Problem
Despite being an emerging leader in the home gardening space, our client was only seeing a mediocre lift during major holiday sales. This brand wanted help maximizing its ROI during Black Friday and Cyber Monday without sacrificing margins.
Our Solution
Comparing Black Friday Cyber Monday Promotion vs. Previous Year, the client saw 50% increase in Revenue, 32% increase in AOV of new customers, and 20% increase in Conversion Rates.
EMW3 took a three-prong approach – We focused on attracting potential buyers well ahead of the peak holiday season to nurture them so they are ready to convert. We also identified underutilized marketing channels to reach new target markets. Lastly, we redistribute ad spending across digital channels to diversify revenue streams and create a stronger media mix.
Growth Highlights in 6-Month Partnership
1.8X MOM revenue growth with a 800% ROI on 1st month of partnership
2.5X media spend with ROI over 900% during BFCM period; Doubled highest daily revenue records
4.5X avg daily sales Growth YOY
Returning customer rate increased 127% YOY
Average order value increased 10% YOY
