Designing a Pet Supply Brand
FurryTail is an award-winning cat lifestyle brand trusted by 1 million+ refined felines. As a strategic growth partner, EMW3 orchestrated a rebranding initiative to elevate the brand, encompassing a fresh brand identity in both visual and verbal aspects. This was followed by the design and development of a new website, coupled with the formulation of a comprehensive go-to-market strategy.
time
Ongoing
the problem
FurryTail, faces the challenge of differentiating itself in an increasingly crowded pet care market. While there is growing demand for high-quality, eco-friendly, and innovative pet products, the brand struggles to effectively communicate its unique value proposition to consumers amid stiff competition from established and newer brands. Additionally, fluctuating consumer preferences, changing economic conditions, and the rise of direct-to-consumer platforms make it harder for FurryTail to maintain customer loyalty and achieve consistent growth. This creates pressure to constantly adapt, innovate, and stand out in a fast-evolving industry.
our solution
We helped FurryTail elevate its brand by crafting a distinctive identity, providing strategic creative direction, and designing and developing a user-friendly eCommerce website that seamlessly showcases their products and enhances the customer shopping experience.
