Optimizing A Pet Supply’s Online Presence
Client is an emerging brand that has brought about a new age of pet products. Its autonomous devices make life easy for pet owners, as the brand is recognized for cutting-edge solutions to common pet problems.
time
3 months
the problem
The client faces the challenge of differentiating itself in an increasingly crowded pet care market. While there is growing demand for high-quality, eco-friendly, and innovative pet products, the brand struggles to effectively communicate its unique value proposition to consumers amid stiff competition from established and newer brands. Additionally, fluctuating consumer preferences, changing economic conditions, and the rise of direct-to-consumer platforms make it harder for FurryTail to maintain customer loyalty and achieve consistent growth. This creates pressure to constantly adapt, innovate, and stand out in a fast-evolving industry.
our solution
EMW3 performed creative tests, discovering effective ad elements for future use. This led to a 39% boost in email revenue, making up 28.42% of total revenue. A standout ad achieved 28% better return on ad spend (ROAS) compared to the average.
Labor Day Campaign - Sales Growth Highlights
Implemented Early Bird Offers that strongly strengthened brand recognition for loyal customers, and enhanced email sends cadence to harvest incremental revenue growth:
Created custom landing page for Labor Day Campaign that resulted to 45% lift in CVR
32% increase in revenue POP
AOV increased by 19%, by putting emphasis on high AOV category while focusing on other category market expansion
