establishing a home style brand
RenoEra, our own brand, started with premium kitchen cabinets and is now expanding into kitchen and bathroom supplies. With a focus on quality, modern design, and functionality, RenoEra offers stylish solutions to help homeowners create beautiful, practical spaces in both their kitchens and bathrooms.
time
Ongoing
the problem
RenoEra faces the challenge of establishing itself in an increasingly competitive market as it expands from kitchen cabinets to a broader range of kitchen and bathroom supplies. As the brand diversifies its product offerings, it must effectively communicate its expertise and quality across multiple categories while maintaining a strong, cohesive identity. Additionally, RenoEra needs to build brand recognition in new segments, differentiate itself from established competitors, and ensure consistent customer trust as it grows into new product areas.
Our solution
To tackle this challenge, we developed a cohesive brand strategy that highlights RenoEra's commitment to quality and modern design across all product categories, creating a unified identity that resonates with customers. We also focused on enhancing the brand’s online presence through a user-friendly eCommerce platform, showcasing the full range of products and emphasizing expertise in both kitchen and bathroom solutions.
