10,000 Products Sold Within One Day
EMW3 helped rabbit launch r1
Congratulations to rabbit on their sold-out launch of r1! In preparation for CES 2024, EMW3 partnered with rabbit on their launch. Our successful collaboration surpassed the original goal by 20x! “It was a pleasure working with rabbit,” says Lydia Ma founder of EMW3. “It was a marketing trifecta: a revolutionary new device, competitively priced, and effectively promoted.”
Who is rabbit?
Based in Santa Monica, rabbit is an AI startup focused on building the future of human-machine interface. Their ‘Large Action Model’ (LAM) is a foundation model designed to understand actions, from the perspective of why, through which, and how. Essentially, their products reverse the relationship between humans & machines where technology can be used to enhance the human experience.
What is r1?
A fully standalone handheld device, r1 is a custom-built consumer AI pocket companion. Using a natural language interface, r1 navigates all of your apps quickly and efficiently so you don’t have to. The revolutionary device features a 2.88-inch touchscreen, a small scroll wheel, and a computer vision-enabled camera that rotates between front and back positions. The r1 is the perfect device for placing innovations from cloud storage, internet-of-things, and AI all in one place to maximize user efficiency. Built with privacy and security at its core, users retain full control and freedom to link and unlink services. The data infrastructure features high levels of security and encryption and is compliant with major industry standards.
How does it work?
Their proprietary operating system, rabbit OS and the underlying LAM, use personal AI agents to handle both simple and complex digital errands. The voice activated “rabbits” decipher users’ intention and behavior when using apps to reliably and quickly perform tasks. The “rabbits” move AI from words to action to help users get things done.
We look forward to continuing to collaborate with rabbit and amplifying their success. Stay tuned for more exciting updates!
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